在職MBA英語強(qiáng)化練習(xí)及答案一

　　眾所周知，一月MBA聯(lián)考考試難度比較大，因此考生在考試前一定要多做有針對性的練習(xí)，中國在職研究生招生信息網(wǎng)的相關(guān)老師就為大家整理了一套MBA聯(lián)考模式試題，希望對考生能有所幫助。

　　1. A deputy director will be _________the whole factory next week when the director is away for a month.

　　A. in favor of B. in charge of C. in place of D. on behalf of

　　2. A completely new situation will ________ when the examination system comes into exist-ence.

　　A. rise B. arise C. raise D. arouse

　　3. A better working environment improves people's performance, and _________ productivity.

　　A. furthermore B. hence C. moreover D. even

　　4. A cork will ________ in water, but a stone sinks.

　　A. fly B. flow C. float D. drift

　　5. A good teacher must know how to _________ his ideas.

　　A. convey B. display C. consult D. confront

　　6. A_________ gain or profit is the actual gain after all working expenses have been paid.

　　A. gross B. net C. positive D. negative

　　7. A few minutes after the plane had taken off, it _________to the ground,

　　A. crashed B. crushed C. dashed D. flashed

　　8. A friendship may be _________, casual, situational or deep and lasting.

　　A. identical B. original C. superficial D. critical

　　9. A good newspaper publishes both __________ and foreign news.

　　A. current B. latest C. recent D. domestic

　　10. A dark suit is preferable _________a light one for evening wear.

　　A. to B. than C. for D. against

　　Whenever advertisers want you to stop thinking about the product and to start thinking about something bigger, better, or more attractive than the product, they use that very popular wore "like". The word "like'' is the advertiser's equivalent of the magician's use of misdirection.

　　"Like" gets you to ignore the product and concentrate on the claim the advertiser is making about it.

　　"For skin like peaches and cream" claims the ad for a skin cream. What is this ad really claiming? It doesn't say this cream will give you peaches-and-cream skin. There is no verb in this claim, so it doesn't even mention using the product. How is skin ever like "peaches and cream" '?

　　Remember, ads must be read exactly according to the dictionary definition of words. This ad is making absolutely no promise for this skin cream. If you think this cream will give you soft, smooth, and youthful-looking skin, you are the one who has read the meaning into the ad.

　　The wine that claims "It's like taking a trip to France" wants you to think about a romantic evening in Paris as you walk along the street after a wonderful meal in an intimate craft. Of course, you don' t really believe that a wine can take you to France, but the goal of the ad is to get you to think pleasant, romantic thoughts about France and not about how the wine tastes or how expensive it may be. That little word "like" has taken you away from crushed grapes into a world of your own imaginative making. Who knows, maybe the next time you buy wine, you'll think those pleasant thoughts when you see this brand of wine, and you'll buy it.

　　How about the most famous "like" claim of all, "Winston tastes good like a cigarette should Ignoring the grammatical error here, you might want to know what this claim is saying.

　　Whether a cigarette tastes good or bad is a subjective judgment because what tastes good to one person may well taste horrible to another. There are many people who say that all cigarettes taste terrible, other people who say only some cigarettes taste all right, and still others who say all cigarettes taste good.

　　1. The word "like" in an ad often focuses the consumer's attention on ______.

　　A. what the advertiser says about the product

　　B. what magic the product really possesses

　　C. why the advertiser promotes the product

　　D. why the product is as good as promised

　　2. The author suggests that language in ads should be understood ______.

　　A. according to its dictionary definition

　　B. according to its contexts

　　C. imaginatively

　　D. impartially

　　3. To promote sales, advertisers often exploit consumers' ______.

　　A. economic status

　　B. practical need

　　C. emotional need

　　D. social status

　　4. Advertisers often use ambiguous language to ______.

　　A. promise excellent quality

　　B. cash in on grammatical errors

　　C. appeal to consumers' rational judgments

　　D. take advantage of consumers' imagination

　　5. The best title for the passage would be ______.

　　A. The Magic of "Like" in Advertising

　　B. The Promise of "Like" in Advertising

　　C. The Definition of "Like" in Advertising

　　D. The Application of "Like" in Advertising